The mission of Sustainable Cashmere Union (SCU) is to avoid the vicious circle of cashmere production along the chain that causes environmental, social, and economic problems and leads to rural-urban migration. SCU impose the virtuous circle on all cooperatives.

Each cooperative must improve the marketing of the animal production of its member farmers at the level of their sum (department) in respect of the environment preservation, adopt sustainable land management practices and respect equity among the members of the cooperative to satisfy their social, intellectual, and cultural needs and ultimately improve their way of life.